Smith Club & Spa Specialists is a full-service consulting firm that provides conceptual development, design, and operational expertise to a wide range of spa properties (resort, day, destination, hotel/amenity) and private clubs. SCSS has the benefit of providing both in-depth operational experience and comprehensive development knowledge and expertise. A core strength is our ability to design and conceptualize a spa so that it reflects the individual characteristics of the region, the culture and community in which it is located, and is maximally profitable and operationally efficient.

The Smith team is dedicated to creating facilities and programs that are market-driven and distinctive within their competitive set. We believe that the principles of consumer product development apply to spas as well, and that the concept of "build it and they will come," or of copying what other spas have done, is one of the most serious (and common) mistakes made in the spa industry today.

Through a qualitative and quantitative process that begins with demographic, market and competitive research, the spa can be properly sized and a creative programmatic and a design concept is developed that ensures not only an exceptional guest experience, but maximal business profitability as well.