Spa Managers and Directors: You can't miss this opportunity to learn the following principles to boost product sales:

• Design, purchasing, merchandising, staffing, and customer service decisions are dependent upon understanding your spa's image
• Image indecision leads to overbuying
• Merchandising is connected to all aspects of the spa
• Your image is what your customer says, not what you promote
• "Less" is often "more" in a spa setting
• Cater to primary market and consider secondary markets

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